JACK DANIEL’S LAUNCHES TENNESSEE CALLING
Back in the 1860’s, Lynchburg Lutheran Minister and part time Distiller. Dan Call taught a young Jasper ‘Jack’ Daniel the secret of making great whiskey. With Dan’s mentorship, Jack went on to build a thriving enterprise that we would all come to know and love. Fast forward 150 years to 2016 and Jack Daniel’s is one of the world’s leading whiskey brands. To celebrate Jack’s own mentorship, Jack Daniel’s is set to inspire the next generation of bartenders with the launch of Tennessee Calling… Three bartenders from Scotland will discover the history, craft and versatility of Jack Daniel’s Tennessee Whiskey so that they can create their own story. Travelling to the USA, the three winners will then be given the unique opportunity to get up close and personal with their bartending heroes and hone their craft on a trip to Tennessee and New York, helping them reach their full potential.
The first leg of their journey to Tennessee will see the winners visit New York City, to experience for themselves, how the best in the business run their bar. Working with their mentors, the 3 winners of Tennessee Calling will create, plan & host an event at The Dead Rabbit Grocery & Grog in New York – The World’s Best Cocktail Bar. After leaving New York, the winners will travel to Lynchburg, Tennessee for the ultimate distillery experience, to see for themselves the whiskey making skill at The Jack Daniel Distillery.
Bartenders have until 31st October to enter.